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Grade 12, U.S. Government Std 7.3: Analyzing the impact of television on the election process and campaign spending 7.4: Explaining the effect of attack ads on voter selection of candidates

Lesson Plans: Analyzing Political Ads Students already familiar with the various propaganda techniques, analyze thirty-second political campaign/issue advocacy advertisements Political Advertising: Students will view current political ads and learn how they make use of various commercial ad appeals. Students will also develop familiarity with basic videography terms. Leading or Misleading: Students analyze commercials and look for logical fallacies. They then use a storyboard template to make their own commercial for a fictitious candidate, using the techniques and fallacies they've learned. Public Opinion. Student will identify the propaganda sources that can influence opinions and explain why a person can have information but not be a well-informed citizen. Who Votes? Students interpret graphs and analyze trends in voter participation. The data show students demographic factors that contribute to voter turnout. Why Americans Don't Vote. Using cost benefit analysis, students examine nonvoting in the United States.

Resources: The Living Room Candidate: Online collection of presidential television ads since 1952 FAIR Fairness and Accuracy in Reporting AlaWeb Official state government web site for the state of Alabama Alabama Legal Information Network Alabama Department of Archives and History City of Mobile: Official Website Political Reference Almanac PoliSci.com The Great American Website Non-governmental site dedicated to providing access to the voluminous resources on the web. The National Constitution Center NCC was established by Congress to increase awareness and understanding of the US Constitution, the Constitution's history, and the Constitution's relevance to our daily lives so that all of us -- "We the People" -- will better understand and exercise our rights and our responsibilities.
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